Apple’s App Tracking Transparency feature will bring in a radical shift in the way Facebook and Google collects user cookies and providing personalized ads. It asks the user whether to allow an app to track your activity across other apps and websites.
Facebook launched an ad blitzkrieg, along with launching a new website and published blog posts against Apple.
The ads that ran on Wednesday lambasted the privacy change that “threatens the personalized ads that millions of small businesses rely on to find and reach customers”….”Small businesses deserve to be heard. We hear your concerns, and we stand with you,” the Facebook ad reads.
The ad carried on Thursday, was more explanatory in nature, saying that Apple’s policy will force many sites “to start charging you subscription fees or adding more in-app purchases, making the internet much more expensive”.
Here, though Apple positions itself to be a harbinger of privacy, appears to be in a monopolistic position preventing others from accessing the data, meanwhile themselves having access to it.