Last month, the successful IPO of the women management led dating company – Bumble, which also gave women the power to start a conversation, shows the acceptance of the markets for companies with female leadership as well as female centric products. This was a significant milestone in the business world for women led companies. We had covered more about Bumble in an earlier post.
Today, our story revolves around another female led company. In fact, this company is led by four US Olympians!
The founders of the company are 4 US women Olympians: –
- Alex Morgan – an American professional soccer player, has won two World Cups and one Olympic gold.
- Sue Bird – an Israeli-American professional basketball player, has won four WNBA titles and four gold medals.
- Simone Manuel – an American competition swimmer, has won two gold and two silver medals.
- Chloe Kim – an American snowboarder, became the youngest half-pipe gold medalist at the 2018 Pyeongchang games at 17 years.
They have come together to launch a new media and commerce company called TOGETHXR. It is created with a vision to elevate women’s voices around sports.
‘ “The piece of the pie we have is so small,” Bird told SELF.com, referring to a 2018 report from the United Nations Educational, Scientific and Cultural Organization, which found that only 4% of total sports media coverage focused on women’s sports. “When there’s such a small piece … you almost have to fight with one another to get it. I’m glad that we’re now at a point where [women athletes] all kind of look at each other like, ‘Wait, what? That’s not the problem here. The problem is we need a bigger piece.’ ” ‘si.com
It is backed financially with a “mid-seven figure investment” by Magnet Companies, according to The New York Times.
It is set to roll out daily content on its social channels including a docuseries on the 17-year-old US national boxing champion – Chantel Navarro.
This will probably set the platform for many sportswomen to celebrate their victory even in niche sports or small tournaments which may not be covered in the mainstream media. Eventually, it will see more and more women in the sports industry coming forward in the near coming years.