TS #28 Let’s go on a ro’ad’ trip

On May 6 2021, Ford patented a new technology which enables the camera system on vehicles to scan billboards as you drive along, interpret that information and deliver targeted ads to the vehicle’s infotainment system.

But as with all patented technology, it is not certain if this system will ever be used in upcoming Ford vehicles (and we’d like that) as when motor1.com asked Ford for a comment about the patent they replied “patents on new inventions as a normal course of business, but they aren’t necessarily an indication of new business or product plans.” Who knows what the infotainment system of the future will look like.

Source: United States Patent and Trademark Office

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Emil Eapen
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