TS #3 – Snap x Screenshop x KKW

Snap acquired Screenshop which was endorsed by Kim Kardashian West, who was earlier an advisor on the UI of the company. Phew, that was a mouthful!

Screenshop is a fashion recommendation app that analyses the user’s photos using AI to understand their preferences and then recommends them products from its retail partners.

For Snap, it is an attempt to enter into the social media commerce space.

Snapchat AR try on

And with Snap also reportedly developing a new, AR-enabled version of Spectacles, the app is poised to remain on the cutting edge of the next AR evolution, which has the potential to transform online shopping, in various ways.

www.socialmediatoday.com
Default image
Shreesha S
Shreesha writes about Business, Finance and Tech for The Snippets Journal. He is also the Founder and Head of Content Development.
Articles: 191

Leave a Reply