TS #34 – The Antithesis of Food Delivery

These days, there are a lot of businesses in the food delivery space. This has led to lesser delivery-time being something that these businesses strive for to get more orders on their platforms. That in turn makes the whole business model hyper-local. There is a player in this space looking to break this stereotype and in fact, focuses on the opposite.

Goldbelly, based in New York, provides an e-commerce platform for restaurants to reach a wider audience. It enables people in the US to order Gourmet food gifts from iconic eateries all over the country. Some items are delivered frozen, others are refrigerated and some, such as the sandwiches, require assembly. These days, it has tie-ups with about 850 brands.

Having its business model covering an entire country, it does come with the obvious drawback of longer delivery time. Adding to that, it is also very expensive and has a slower customer service too. But on the bright side, it is a boon to local restaurants who can cater to a wider audience, the customers who can stay at home and order those local delicacies at the comfort of their couch and just another unique idea for a business venture to innovate in the now-flooded food delivery space.

Shreesha S
Shreesha S

Shreesha is a Qualified Certified Management Accountant(CMA) and Certified in Strategy and Competitive Analysis(CSCA).

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