Why Listen To This?
- Dickie Bush is an entrepreneur and a trainer who runs a cohort-based writing course called Ship 30 for 30 which has helped over 6000 beginners to start writing online and make a business out of it.
Learnings
- ‘78 — Maintenance vs growth
- Maintenance usually requires far less effort than growth.
- Look at those aspects of your life which you’re trying to maintain and see whether you’re putting more resources/effort into it.
- If yes, redirect those to aspects where you’re trying to grow.
- Eg. Making money → difficult, maintaining money → Easy(keep it in a bank account).
- ‘83 — Framework for creating content:
- What problem am I solving?
- Whose problem am I solving?
- What benefits am I unlocking?
- What promise am I making?
- What emotions am I generating?
- What is the next action my audience should take?
- ‘88 — While starting, be specific.
- Eg. Uber started as a luxury taxi service for people in San Francisco; not a world mobility platform.
- ‘93 — Figure out where your “once’s” are and kill them.
- Once → Once this happens, then I’ll do that.
- Kill those once’s and start that thing today.
