Why Listen To This?
- Hosts Alex Liberman, Jessie Pujji and Sophia Amouruso are all serial entrepreneurs.
Learnings
- ‘8 — Why Spotify Wrapped is so successful?
- It’s a Growth Loop → Something which once created, makes people share it driving more and more growth.
- Essentially involves sharing by one user which drives sharing by others.
- It uses the user data and gives something to the user which feels personal.
- Lets users discover new songs, leading to more screen time.
- It is advertising where the customers themselves take up the role of advertisers.
- The triple-win:
- The user posting Spotify Wrapped gets social cred:
- The artists get visibility.
- Other viewers get to discover new songs.
- Shows data in a way that is cool and not creepy.
- It’s a Growth Loop → Something which once created, makes people share it driving more and more growth.
